---
title: "Proactive chat messages — Zinn® Chat"
description: "Start the conversation on the pages that matter, after a delay, on exit intent or at a scroll depth."
url: "https://zinnchat.com/kb/proactive-chat-messages"
lang: "en"
dir: "ltr"
---

# Proactive chat messages

Start the conversation on the pages that matter, after a delay, on exit intent or at a scroll depth.

A small message appears beside the chat button. Clicking it opens the chat with that message.

This guide is about Zinn® Chat Pro. Every Pro plan starts with a free trial.

1. ## Write your rules

   In Settings, Proactive messages, write one rule per line: page | when | message. Page is \* for every page or part of an address such as /pricing. When is a number of seconds, exit, or a percentage such as 50%.
2. ## What visitors see

   The first rule that matches the page shows its message once per visit, never while a chat is already running.

   ![A proactive message beside the chat button](https://zinnchat.com/shots/wp-proactive-en.webp)
3. ## Still light

   The message is part of the page, so nothing is loaded until the visitor clicks it.

Example: /pricing | 20 | Questions about our plans? We are here.

[Try Pro free](https://checkout.freemius.com/plugin/40436/plan/69751/) [Get the free plugin](https://zinndigital.com/wordpress-plugins/zinn-chat) [Live demo](https://zinnchat.com/live-demo)

## Related guides

- [Start Zinn® Chat Pro](https://zinnchat.com/kb/start-the-pro-help-desk-plugin)
- [Add support agents, departments and the phone app](https://zinnchat.com/kb/add-support-agents-and-the-phone-app)
- [Saved replies, suggested replies and summaries](https://zinnchat.com/kb/saved-replies-and-ai-suggested-replies)
- [Business hours and SLA targets](https://zinnchat.com/kb/business-hours-and-sla-targets)
- [Let customers reply to tickets by email](https://zinnchat.com/kb/reply-to-support-tickets-by-email)
- [Slack, Teams, Telegram, push and webhooks](https://zinnchat.com/kb/slack-teams-telegram-push-and-webhooks)
- [AI persona, hand-off rules, triage and extra sources](https://zinnchat.com/kb/ai-persona-hand-off-rules-and-triage)
- [Find and fill knowledge gaps](https://zinnchat.com/kb/find-and-fill-knowledge-gaps)
- [Build a knowledge base in WordPress](https://zinnchat.com/kb/build-a-knowledge-base-in-wordpress)
- [Import an existing knowledge base](https://zinnchat.com/kb/import-an-existing-knowledge-base)
- [Help desk reports and customer ratings](https://zinnchat.com/kb/help-desk-reports-and-customer-ratings)
- [White-label the help desk](https://zinnchat.com/kb/white-label-the-help-desk)
- [Zinn® Chat shortcodes: every shortcode and attribute](https://zinnchat.com/kb/help-desk-plugin-shortcodes-reference)

Included with Zinn Digital® hosting

## Already installed on every WordPress site we host

The free Zinn® Chat plugin comes installed and activated on every WordPress site we host on our own servers, so a chat is one switch away. Premium is an upgrade, per site, when you need more.

[See hosting plans](https://zinndigital.com/hosting)